Several centuries ago or even few decades back, parents were considered the key decision makers of the household. This was because in most cases than not, parents solely decided what their children wore and what accessories they carried. However, this is no longer the context prevalent in today’s world. Since the twentieth century, fashion firms are pitching directly to children instead of targeting parents through advertising and promotion campaigns. This has indeed turned the tables and led to the creation of an estimated $5 billion children\’s clothing market. As with all other things in today’s world, children’s fashion has radically transformed through the generations. Clothing, shoes and accessories broadly make up the wardrobe essentials for those at any age and we will see how this has evolved over time for children.
Specialized fashion brands and children’s boutique clothing stores offer an extensive range of children’s wear to cater to the many facets of the kids\’ fashion industry. From the beginning of time, colour was fundamentally used to separate the two genders. This was true especially in the past where little boys looked like little girls as they were dressed in similar constricting bodice type outfits. It was always the pinks for the girls and blue for the boys. Children\’s clothing has evolved into something that is more casual, fit for play. They come in an array of bold, bright colours that are lively and active. Today, kids wear is also very much influenced by trends in adult wear. Growing number of affluent parents as well as celebrities spend hefty amounts on getting high quality, well-designed outfits for their children from high end fashion retail outlets.
Footwear plays an equal or more part in locking the final look. It is no longer about the ‘comfiest shoes’ or the ‘most durable’. Fast fashion cycles mean trends come and go over a few months. From infants to teenagers, boys tend to mix hip, casual shoes with more conservative clothes. Wearing kicks or sneakers with khakis, jeans or even a function suit gives them an ultra-cool and playful look. Increasingly, parents also look at buying their children customised shoes. From baby girl designer shoes to classy boots, heels and sandals, it is all out there in the market. You should just be willing to dig deep into your pockets.
Hats, caps, scarfs, belts, socks and cool shades complement the modern-day kid’s outfit. Girls on the other hand have essentials that extend to make-up kits, jewellery and hair accessories. A quite popular fashion add-on that is now trending among kids of all ages and sizes are sunglasses that come in an array of designs, colours and shapes to suit every occasion.